Sustainable Luxury

Naturally it's wool

Objective

Woolroom have spent years creating a line of high end natural bedding, mattresses and homeware. The core objective was to make the brand and packaging reflect the high quality of the product.  

Project Disciplines 

Brand Strategy

Brand Identity

Brand Rollout

Packaging 

Art Direction

National Print Campaign

Product Development

CLASSIC

DELUXE

LUXURY

1/4

Idea

The Woolroom ethos is one of simplicity, luxury and sustainability.  This ideology was carried through across every touch point of the brand from the logo to the  naming conventions of the products. Simple, elegant and more reasons to believe.  

Impact

The new art style elevated the brand, creating interest amongst influencers and pushing traffic through social channels. We had a the right product, and now we were reaching the right audience. Those who love natural, beautiful and sustainable luxuries that don't have a huge impact on the environment. 

INCREASED
FOLLOwING

1206% increase on social media following within the first month.

Print media

25 Pieces of secured media across major national publications.

BRAND EXPOSURE

Over 190K views of the brand video online.

THE COLLECTION

The Swaledale

The Suffolk

The Oxford

The Herdwick

The Exmoor

The Dorset

The Cotswold

The Cheviot

ALL Communication is a science as well as an art. 

Harbhajan Singh Yogi

Let's collaborate!

If you would like to know more about any of my work or simply fancy a chat, come say hello on Linkedin or pop me an email
at hello@hannahjackcreative.com

2020 © Hannah Jack

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