Naturally it's wool
Woolroom have spent years creating a line of high end natural bedding, mattresses and homeware. The core objective was to make the brand and packaging reflect the high quality of the product.
National Print Campaign
The Woolroom ethos is one of simplicity, luxury and sustainability. This ideology was carried through across every touch point of the brand from the logo to the naming conventions of the products. Simple, elegant and more reasons to believe.
The new art style elevated the brand, creating interest amongst influencers and pushing traffic through social channels. We had a the right product, and now we were reaching the right audience. Those who love natural, beautiful and sustainable luxuries that don't have a huge impact on the environment.
1206% increase on social media following within the first month.
25 Pieces of secured media across major national publications.
Over 190K views of the brand video online.