3 days. 21 hours. 6 Coffees.
Health & safety simplified.
Health and safety accreditors, Nebosh required an end to end brand roll out for their new 3 day health and safety product. It was new, it needed a name, and had to target a whole new audience within its market.
Firstly this new product required a name. 'Safety Simplified' needed to communicate clearly the service it was offering, whilst also being independent from its parent brand Nebosh. All comms were developed from the core objective 'Simplified'. The visual language was designed to attract, engage and open up the the health and safety sector to a whole new market whilst still offering a trust proposition.
Nebosh launched 'Safety Simplified' at the end of Q3 2019 and have reported that this has been their most successful product launch to date.